As I mentioned Friday, Target’s design partnership with Joseph Altuzarra was a critical cog in its latest strategy: “Be cool again.” (Hey, I didn’t say it — CEO Brian Cornell did.) Based on what I saw in-store, Target’s gamble paid off. Unlike recent candy-colored, “kooky” collaborations aimed at millennials, Altazurra’s designs were sophisticated, gimmick-free and work-appropriate. The collection proves that […]
joseph altuzarra for target
The Target-Designer Collaborations: A Personal Retrospective
Like many women in their early 30s, I have a soft spot for the Target designer collaborations. I was fresh out of college when the first uber-trendy collection (Luella Bartley) debuted — and with entry-level income, it was as close to Rodeo Drive as I could get. The collaborations became cultural touchstones and my constant companions for the milestones of my 20s, […]