Earlier this month, New York Magazine published a profile on Erin Yogasundram, the founder of Shop-Jeen. I had never heard of Shop Jeen — probably because I’m about 15 years too old to wear any of the merchandise — but the article was an absolute must-read. Shop-Jeen is a sartorial insane asylum, created from the loins of Sophia Amorouso and a I Can Haz Cheezburger meme.
The founder, a spunky 23-year-old, was a born hustler. (She got her start buying cheap jewelry on Canal Street and re-selling it for 10x the price online.)
The clothes, which are described as “designed to rankle adults” are absurd and offensive — but I can’t look away. The entire website is so insane, me and my pals at Follow The Thread hosted an entire podcast on the topic. (Full podcast is also embedded below.)
But for now, you tell me: Would you buy any of these items from Shop Jeen?
This statement tee is topical yet sensitive! The perfect outfit for your local Open Carry rally.
This is the actual description for this knit hat:
Did you need some bank robbing attire?
Seriously. That’s the selling point.
Finally: A non-ironic statement tee!
If The Sound and the Fury were written in emoticons, this would be the result.
I’m already pretty anti-crop top, but there’s something particularly Jared Fogle-esque about the word “daddy” in pink Barbie font. (And now I’m pretty sure I’ve been entered in some FBI database somewhere.)
Want to hear more about Shop Jeen? Check out the latest podcast from the gang at Follow The Thread. It’s our funniest yet.