The Most Ridiculous Camping Outfits Ever

blairwitch

Happy Friday! Today, we have another installation of Catalog Police, where I critique lookbooks and catalogs currently hitting both our mailboxes and inboxes. My goal? To take a cold, hard look at fashion marketing in all its glorious ridiculousness.

This week’s victim is Wildfox Couture, which recently dropped its Spring 2015 lookbook. As the New York Times noted this week, retailers are increasingly using catalogs and lookbooks to sell you a lifestyle — not just clothes. To wit, the Wildfox lookbook included lots of non-clothing content for glampers — including a guide for egg hunting and a recipe for home-brewed wine.

But let’s stick to the clothes for now. Here’s my take.

How many girls does it take to reap a map?
How many girls does it take to read a map?

dude, Waze doesn’t work out here! 🙁

Just a regular camping trip.
Just a regular camping trip.

I think I found the Blair Witches.

If you don't photograph your self-discovery, it does not exist.
Ugh. This Eat-Pray-Love reference is about 5 years too late.

If you don’t photograph your self-discovery, it does not exist.

This bathing suit is like Santa -- it sees you when you're sleeping.
The setting says Deliverance, but the outfit says Burning Man. I am so confused.

This bathing suit is like Santa — it sees you when you’re sleeping.

Did I stumble into a Hot Topic commercial?
Those bullets symbolize her Buck Hunter kills.

“I got this piercing during my sabbatical at Hot Topic.”

outdoorwildfox
When nature Skypes, you gotta answer.

 

Looks like she found the bathroom okay!